- Always consider what symbols, shapes and composition means and how it communicates to the audience.
- What exactly am I trying to say to my audience?
- Who am I saying it to?
- Does this style work with my audience?
- Is it effective?
- Make a logical journey.
- Consider the content.
- Figure out the touchpoints - where can I catch my audience?
Target Audience:
- My target audience is in the age group of 18-24 year olds, primarily University Students.
- I have chosen this age group as they are overlooked generally within this topic.
- Children and Adults receive different treatment for depression, however people aged between 18-24 are technically classed as neither, making the treatment difficult to judge. This is a gap in the market.
Methods of Delivery:
- The initial point of contact will be screen based - the vast majority of people in this age group have access to a screen of sorts.
- Another reason to back this, depressed people lock themselves away - a subtle way to get the message out as they too have access to screen based communication.
Intention:
- I am producing adverts and a campaign for informational, educational and awareness reasons.
- I will explain the avenues and possible directions to take in order to prevent depression.
Information is out there, however in order to become aware of this issue, you need to go looking for the details. This project is making the link between the person/people and the help.
It is not about making or persuading, it is about informing the options available.
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