Tutorial 3

Where I am so far:

• Always consider what symbols, shapes and composition means and how it communicates to the audience.
• What exactly am I trying to say to my audience?
• Who am I saying it to?
• Does this style work with my audience?
• Is it effective?
• Make a logical journey.
• Consider the content.
• Figure out the touchpoints - where can I catch my audience?

Target Audience:

• My target audience is in the age group of 18-24 year olds, primarily University Students.
• I have chosen this age group as they are overlooked generally within this topic.
• Children and Adults receive different treatment for depression, however people aged between 18-24 are technically classed as neither, making the treatment difficult to judge. This is a gap in the market.

Methods of Delivery:

• The initial point of contact will be screen based - the vast majority of people in this age group have access to a screen of sorts.
• Another reason to back this, depressed people lock themselves away - a subtle way to get the message out as they too have access to screen based communication.

Intention:

• I am producing adverts and a campaign for informational, educational and awareness reasons.
• I will explain the avenues and possible directions to take in order to prevent depression.

Information is out there, however in order to become aware of this issue, you need to go looking for the details. This project is making the link between the person/people and the help.

It is not about making or persuading, it is about informing the options available.

Tutorial 1

General comments about projects:

• Engage with workload
• Methodologies and experimentations are needed
• Find your way to the heart of the matter in 4 or 5 ways and continue to expand
• Need a solid action plan
• Solid project ideas
• Step by step account for your methodologies
• Be schematic
• Consider Surveymonkey.com to collect primary data
• Remember hierarchies and grids when presenting your work

My feedback regarding EMP:

• Engage with the public
• Draw from focus groups
• Could be tough as it is an ethical situation - find a way around this
• (About existing leaflets) Are these appropriate forms of information?
• User-centered design and responding to it - call of action that requires a response
• Is the design important? Is it working?
• Need to begin experimenting

It seems an ethical issue is going to be the main problem within my project topic. As it is such a massive subject area I need to pin-point a specific area, find a gap in the market and approach. I need to find out what the ethical issues are going to be in order to ensure I can avoid this.